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Mark McCrindle

Principal, Demographer & Futurist

Mark McCrindle is a social researcher, TEDx Speaker, best-selling author, influential thought leader and Principal of the research-based advisory firm, McCrindle Research.

Mark is a social analyst with an international following. His passions lie in tracking emerging issues, researching social trends and analysing customer segments. Mark is an advisor to executive boards and committees across Australia. As a sought-after demographer, futurist and social commentator, he’s delivered over 100 keynotes in the last year.

About Mark

BSc (Psychology), MA

Principal, McCrindle Research

2 x TEDx speaker

Regularly interviewed on prominent television programs as well as on radio, and in print and online media.

GAICD (Graduate of AICD)

Authored five books on emerging trends and social change:

  • Generation Alpha
  • Work Wellbeing: Leading thriving teams in rapidly changing times
  • The ABC of XYZ: Understanding the Global Generations
  • Word Up: A Lexicon and Guide to Communication in the 21st Century
  • The Power of Good

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