Sophie Renton is a social researcher, trends analyst and Managing Director at the internationally recognised McCrindle Research. As an experienced researcher, Sophie understands how evidence-based insights can inform strategy and help organisations to thrive amidst change.

Sophie’s passion for discovery springs from her background in education. She leads and guides our team of researchers in search of clear, strategic insights. Using a wide range of methodologies, she manages projects from end-to-end and brings strong organisational, communication and leadership skills to the challenge of finding the unknown.