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Our presentations are customised to your event

Conferences today need to be engaging, inspiring and tailored to the audience. Our McCrindle Speakers are experts in the requested topic areas of leadership, future trends, business insights, customer engagement, generational change and communication. Our speakers present research-based, thought-provoking and engaging content that is tailored to your event. Our speakers present information and data which tells a story. Which instructs, informs and inspires audiences.

1. Confirm

Once you have made the inquiry, and all the details have been finalised, the speaker is confirmed.

2. Brief

Following the confirmation, we will set up a phone briefing with the speaker to ensure they are across your event.

3. Tailor

After the briefing, the speaker will customise their presentation for your event, using the latest data and trends.

4. Deliver

Now the speaker is ready to deliver a stellar presentation at your event!

Most requested topics

Leadership

The 2020’s: Changing times, emerging trends

Only occasionally in history do massive technological trends combine with rapid demographic shifts and huge social change and ongoing generational transitions so that within the span of a few decades, society altogether alters. Today we are living amid one such transformation. While such change impacts everyone and every organisation, the leaders that will future proof their organisations are those who understand the times, influence the trends and shape the future.

In this session, we will navigate the megatrends transforming Australia and your sector to deliver a snapshot of the 2020’s. We will also give insights into what defines our communities today, from cultural diversity to changing household structures, from increased geographical mobility to new ways of engaging with the global, social, mobile, digital and visual generation. We will review the key implications of these changes and how, through collaboration, innovation and adaptation, your organisation can thrive in these times of change.

How to innovate and future proof your organisation

Being ready for change means staying ahead of the curve, embracing new technology, conducting regular market research and training staff to ensure they are equipped with the knowledge and skills to manage their changing roles.

From ever increasing debates around social issues that matter to consumers, there’s a new incentive for brands and businesses to stand for something bigger than profit to inspire trust and loyalty. The most successful organisations monitor their competitors and promote a culture that embraces change, allowing employees to be problem-solvers and innovators.

In this session, we will outline what organisations can do to prepare for change and succeed long-term. We will expand on the changes that are happening in your industry, the opportunities and threats, and what your clients are seeking.

Technological innovation

Technology and AI is changing social, political and business norms. Its affects are being felt by all industries. The physical and online world are merging into what is becoming the ‘phygital’ world, as technologies with the ability to ‘sense, reason and act’ are embedded within clothing, appliances, homes, entertainment systems, vehicles and even infrastructure.

Mobile devices connect five billion people. Cloud computing and AI algorithms allow us to monitor, detect and predict environmental and climate threats. Social media has become a political force. Indeed, with the likes of AI, VR, the Internet of Things (IoT), ‘smart cities’ and driverless cars promising to deliver change, organisations need to know how they can keep up with the trends in technology.

In this session, we will provide guidance based on the latest research on how to prepare for the threat or opportunity these changes present, and how to use it as a competitive advantage to propel your organisation or business into the future.

Leading thriving teams in changing times

In a world of flat structures and consultative practices, coaching and mentoring has replaced command and control. Generations Y and Z will soon comprise more than half of the workforce so understanding their preferred way of work is essential for effective management.

This session delivers the latest insights on how to effectively motivate and lead intergenerational teams in these 21st Century individualistic times. It provides an overview of the best management practices for today and how to attract and retain Gen Y and Z talent.

It will also highlight the importance of diversity in the workplace and how it takes careful nurturing and conscious orchestration to create unity from diversity to foster a great workplace culture that involves innovation, creativity, teamwork and highly engaged employees.

Generational change

Understanding and engaging with the ever-changing customer

The Australian consumer kaleidoscope is both challenging and forever changing. Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth.

But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their expectations is imperative. How do the younger cohort of consumers, Gen Y and Gen Z, pockets lined with their hefty purchasing power, influence the way companies behave? Do they want convenience or experience? Will they buy ethically/sustainably or go for the more cost effective option?

In this session, Mark will examine who they are and what defines the new generations; what drives and motivates them; how best to communicate with them and where it is all heading.

Understanding the new world of work and the emerging work force

The future of industry is shaped not just by technological advances but also by sociological changes. What defines our 21st Century is massive technological innovation combined with huge demographic changes, which is reshaping the marketplace.

From this session you will understand how our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. For example, Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zs are today’s new employees.

By the year 2025, 75% of the global workforce will be made up of millennials – which means this group will occupy the majority of leadership roles over the coming decade. They will be responsible for making key decisions that affect everything from the workplace, how we communicate to our consumption habits. Therefore, it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce.

Future proofing careers: equipping the next generation to thrive

Today’s generation of students are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation.

In this session Mark will provide an overview of the key megatrends transforming the workplace and careers of the future. Workforce trends such as teleworking, tenure shifts, multi-career expectations, and emerging attraction, retention, and engagement factors are all affecting teachers, trainers and employers. This research-based session will help you not only engage this post-literate, multimodal and tech-savvy generation, but equip them to thrive in the new world of work.

We will outline the growing employment sectors, the shrinking job areas, and key employer recruitment trends, helping young people future-proof their careers. We will deliver a snapshot of Australia now and by 2030, giving a forecast of the transformative changes and insights into how to develop and lead the new generations.

Purpose and profit: Why sustainability and Corporate Social Responsibility is vital for success

Financial performance should no longer be the sole pursuit of the corporation. Companies are being pushed to consider the interests of all their stakeholders—including employees, customers, and the community—not just those of their shareholders.

Of course, some leaders have long embraced the idea of doing well by doing good. But making that idea a reality has proved challenging. With around 75% of Gen Y are altering their buying habits with the environment in mind, there’s no time to waste.

In this session you will understand how the new generation (customers and employees) are looking to support companies and brands that stand for more than profit. They want to align themselves to companies with purpose, a healthy culture, and one they can trust. Our research shows that businesses that stand for something larger than profitability will maximise their chance of standing out in a fiercely competitive marketplace.

Discover why giving back is now a vital part of operating a successful organisation and why prioritising sustainability and CSR is just good business.

Demographic insights

How big data analytics can transform your business

The emergence of the technological age has seen our society create and collate data like never before. There are more than 2.5 trillion bytes of information generated everyday through our electronic devices. 90% of the data available in the world today has been created in the last two years. The average company stores approximately 23.1 billion files of which 14.3 billion are unused dark files, meaning between 50% – 80% of files fall into the category of ‘dark data’. What can be done with all this information? This is where big data analytics comes into the picture.

In this session you will discover how big data analytics can be harnessed to uncover information, hidden patterns, unknown correlations, market trends and customer preferences. This will help organizations make informed business decisions, identify opportunities to improve processes and enhance efficiency. You will also learn how reducing dark data can reduce storage costs, increase revenue.

Join us as we delve into the four types of data analytics – descriptive, diagnostic, predictive, prescriptive – and guide you through the five ways your organization can benefit:

  1. New revenue opportunities
  2. More effective marketing
  3. Better customer service
  4. Improved operational efficiency
  5. Competitive advantage

A demographic snapshot of Australia: now and towards 2030

Analysis of the Census data shows an ever-changing Australia. To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines.

In this session, we use the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector. He will look at the emerging trends redefining Australia, from population forecasts, through to the new baby boom which is breaking all previous records, to the rise of the regions.

As well as the unprecedented growth of our major cities and downageing; people are living longer, remaining younger and spending later in life than ever before. This session will deliver analysis of the changes and future forecasts on what the rest of the decade will hold as we approach 2030.

Bringing data to life

The emerging generations of business leaders are digital, visual, and global in outlook, and they expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively so that leaders can make strategic decisions. Just as “a picture tells a thousand words”, an infographic presents a large number of data points in an easily accessible visual format.

As pioneers in this emerging data visualisation area, and as Australia’s leading research visualisation experts, Mark and his team are able to interpret the key data and present the summarised insights in innovative and visually accessible ways.

Key takeaways:

  • How to get cut-through in message saturated times
  • Tactics to engage with the multi-screening “Generation Glass”
  • Data-based story-telling- how to effectively tell the story
  • Moving from reports to visuals- formats & platforms that succinctly communicate