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Our presentations are customised to your event

When organising a conference, you want it to be engaging, inspiring and tailored to your audience. Our McCrindle Speakers are experts in the topic areas of leadership, future trends, business insights, customer engagement, generational change and communication. We present information and data which tells a story. Which instructs, informs and inspires audiences. If you are looking for an engaging, research-based and thought-provoking presentation that is tailored to your event, we can help.

1. Confirm

Once you have made the enquiry, and all the details have been finalised, the speaker is confirmed.

2. Brief

Following the confirmation, we will arrange a briefing to ensure the speaker is across your event.

3. Tailor

After the briefing, the speaker will customise their presentation for your event, using the latest data and trends.

4. Deliver

Now the speaker is ready to deliver a stellar presentation at your event!

Most requested topics


The 2020’s: Changing times, emerging trends

Only occasionally in history do massive technological trends combine with rapid demographic shifts and huge social change and ongoing generational transitions so that within the span of a few decades, society altogether alters. Today we are living amid one such transformation. While such change impacts everyone and every organisation, the leaders that will future proof their organisations are those who understand the times, influence the trends and shape the future.

In this session, we will navigate the megatrends transforming Australia and your sector to deliver a snapshot of the 2020’s. We will also give insights into what defines our communities today, from cultural diversity to changing household structures, from increased geographical mobility to new ways of engaging with the global, social, mobile, digital and visual generation. We will review the key implications of these changes and how, through collaboration, innovation and adaptation, your organisation can thrive in these times of change.

How to innovate and future proof your organisation

Being ready for change means staying ahead of the curve, embracing new
technology, conducting regular market research and training staff to ensure they are equipped with the knowledge and skills to manage their changing roles. From ever increasing debates around social issues that matter to consumers, there’s a new incentive for brands and businesses to stand for something bigger than profit to inspire trust and loyalty. The most successful organisations monitor their competitors and promote a culture that embraces change, allowing employees to be problem-solvers and innovators.
In this session, we will outline what organisations can do to prepare for change and succeed long-term. We will expand on the changes that are happening in your industry, the opportunities and threats, and what your clients are seeking.

How to achieve wellbeing in the workplace

Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate.

Based on the book Work Wellbeing: Leading thriving teams in rapidly changing times, this session will provide a practical, data-driven and engaging guide to work wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s a non-negotiable for the future and how to achieve it.

Leading thriving teams in changing times

In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. New generations of employees have different workplace expectations to those of the past.
This session will outline the new demographics and the social trends which have shaped Gen Y and Gen Z. It will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees and how to effectively motivate and lead teams in these 21st Century times. It will provide an exploration of the best leadership practices for today that connect with an intergenerational workforce.

Generational change

Understanding and engaging with Generation Alpha

The next generation of young people are known as Generation Alpha. Born between the years of 2010 and 2024, they will be the largest generation in the history of the world. Although they are the children and students of today, they are the university graduates, employees and consumers of tomorrow. They are truly the 21st Century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social. Their lives are post-lifestage, their learning is post-linear and their careers post-structural. In this session, hear from the social researchers who coined the term Generation Alpha and wrote the book on them, as we outline how
to best engage with the most formally educated, technologically literate and materially endowed generation in history.

Attracting, retaining and leading the emerging generations at work

The future of industry is shaped not just by the technological changes but also the sociological changes. The 21st Century is defined by massive technological change which combined with huge demographic change is reshaping the business landscape. Our world is experiencing the biggest
generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. This session will outline the new demographics and the social trends which have shaped the
emerging generations. It will identify the leadership implications of these new attitudes, values, and workplace priorities of today’s employees. It will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management

Future proofing careers: equipping the next generation to thrive

Today’s generation of students are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. Additionally, workforce trends such as teleworking, tenure shifts, multi-career expectations, and emerging attraction, retention, and engagement factors are all affecting teachers, trainers and employers.

This research-based session will provide an overview of the key megatrends transforming the workplace and careers of the future. It will help you not only engage this post-literate, multimodal and tech-savvy generation, but equip them to thrive in the new world of work and future-proof their careers.

Understanding and engaging with the ever-changing customer

The consumer kaleidoscope is both challenging and forever changing. Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their expectations is imperative. How do the younger cohort of consumers, Gen Y and Gen Z influence the way companies behave? Do they want convenience or experience? Will they buy ethically/sustainably or go for the more cost effective option?

This session will define the emerging generations and explore what drives and motivates them; how best to communicate with them and innovate for the future.

Demographic insights

How data analytics can strategically transform your business

The emergence of the technological age has seen our society create and collate data like never before. So, what can be done with all this information? This is where big data analytics comes in. In this session you will discover how big data analytics can be harnessed to uncover information, hidden patterns, unknown correlations, market trends and customer preferences. This will help organizations make informed business decisions, identify opportunities to improve processes and enhance efficiency. You will also learn how reducing dark data can reduce storage costs, increase revenue. Join us as we delve into the four types of data analytics – descriptive, diagnostic, predictive, prescriptive – and guide you through the five ways your organization can benefit:

  1. New revenue opportunities
  2. More effective marketing
  3. Better customer service
  4. Improved operational efficiency
  5. Competitive advantage

A demographic snapshot now and towards 2030

To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of our world today and reveals clear trend lines.
In this session, we use the latest demographic data to give an engaging snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector. It will look at the emerging trends, from population forecasts, unprecedented growth of our major cities, to the rise of the regions and a snapshot of the different generations comprising our communities. This session will deliver an analysis of the changes and future forecasts on what the decade ahead will hold.

Bringing data to life

The emerging generations of business leaders are digital, visual, and global in outlook, and they expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively so that leaders can make strategic decisions. Just as “a picture tells a thousand words”, an infographic presents a large number of data points in an easily accessible visual format. As pioneers in this emerging data visualisation area, and as leading research visualisation experts, Mark and his team are able to interpret the key data and present the summarised insights in innovative and visually accessible ways.

Key takeaways:

  • How to get cut-through in message saturated times
  • Tactics to engage with the multi-screening “Generation Glass”
  • Data-based story-telling- how to effectively tell the story
  • Moving from reports to visual formats & platforms that succinctly